Mobile TV trial results

Mobile TV trial results:

Mobile TV and video services are­ viewed by operators as a means to drive 3G take-up and increase average revenue per user (ARPU. Orange UK reported first results of its mobile TV trial service, offering nine channels for £10 a month. Data reveals that Orange customers in the UK mainly watch TV during work breaks (36%), while travelling (18.5%), waiting for friends or in a queue (12.6%) and at home (10%). The average mobile TV customer watched TV on the mobile for 35 minutes each month. Orange found its customers were not mainly watching full programs but rather zapping between channels. O2 (UK) is starting a similar trial with 16 channels.