Market researches - 28/03/07
A few set of market information released this week:
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According to Buongiorno and M:Metrics, mobile content consumption (except SMS and MMS) tends to be similar in Europe and NA.
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The Economist Intelligence Unit reports that 80% of industry executives believe voice calls will not be the primary revenue source for communications carriers within six years, while 50% think it will happen within the next four years.
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According to MEF, 20% of mobile content downloads fail to complete.
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NPD estimates that the US mobile phone market was worth $8.8bn in 2006 for 143m units sold in the year. Motorola led the market with 33% market share.