3G customer growth

3G customer growth is improving after a sluggish start. It is a very important information brought up by the Yankee Group. Many parameters participate in driving growth: better handsets, increased handset offer, reduced usage charges and better network coverage. In addition, special promotions are encouraging 3G adoption, leveraging a healthy appetite for rich 3G content among certain early-adopter customer segments, such as Mobile TV. But the greatest challenge now is that expectations could surpass reality.