Integra5 a pray?

Rumor: Integra5 (Israel) could be the future pray of Cisco. Integra5 is a small Israeli service delivery platform (SDP) company, already in relationship with both Scientific Atlanta and Cisco for their connected home demonstrations. Integra5 is not, however, well known in the IPTV market, and competition sees Integra' SDP more as a compliment IPTV middleware than a real service delivery platform. That would mean Cisco could have to fund also a huge amount of development resources to get a top product.