Time Warner' s new strategy

Publié le par Jean Arnal


Time Warner took the opportunity of financial meeting to confirm its new strategy. The strategy of acquisition of customers, and make them loyal with propriatary services or multimedia content will end soon, and be replaced with an open strategy of an internet portal open to all internauts. Most of content will be free, funded by advertisement. That means, in short, that Time Warner duplicates Google or Yahoo' s business model. Its ambition is to reach revenue breakdown in 2008 of 1/3 for access, 1/3 for services and 1/3 for ads.

AOL is launching a new video portal, will offer free email accounts and software, and will unload its French, German, and UK subsidiaries.

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