Strong Future for Mobile TV

Strong Future for Mobile TV

A new study from Portio Research found that as many as 50% of European mobile users are interested in mobile TV, and are ready to pay €10 per month for the service. This obviously suggests that the market potential is huge. Another interesting result of the survey is that mobile TV users will not tolerate mobile advertising (65% rate). Video calling is also seen as an interesting application, specially by younger people (85% acceptance rate).