Mobile TV needs

Mobile TV needs
In the US, about 3m mobile subscribers (1.5% of subscribers) watched streamed TV or played video content on their mobile devices, of which young male of 18-24 reached a penetration rate of 3.3%, and spend about $40 more per month than non-TV users. If content providers want to go beyond this segment and enter a mass market, they will have to deliver more interesting, appealing and segmented content. During this early adopter stage, understanding the needs of individual groups (and supply targeted content) is key, and is still to be done.