Global unsatisfaction with avanced services

According to the Tickbox Sicap study, mobile subscribers are dissatisfied with advanced services. 54% of high-spend consumers (aged 16-34) have experienced problems with advanced mobile services, be it internet browsing, photo or video messaging. 25% of the same subscriber segment would change operators because their handset is faulty. At least, subscribers are asking compelling services that work. 80% of all users rate ease of use more important than anything else. Complexity of use and access are the most common comments of advanced services. More than 50% of respondents say that operators and vendors are equally to blame when services don't work. 27% of of the same subscriber segment believe they currently have an unresolved problem with their mobile phone or service. Such unsatisfaction in one of the key group of customers is a potential problem incurring increased churn and revenue loss.