Japan's Mobile Experience

Japan remains the country ahead of the rest of the world by three or four years in using new multimedia innovations. Over 43% of Japanese Internet users employ e-money several times a month. 74% of Japanese consumers would like to use a mobile credit card in convenience stores, and 52% would like to use the device in a supermarket. Convenience is the initial value point that gets people to try e-money and become curious about experimenting more. "As customers grow in confidence and usage patterns, more sophisticated services are introduced for more money." An idea that could be used elsewhere also.