Hutchison 3 strategy change

Hutchison 3 strategy change

Hutchison 3 (H3G) has been very successful up to now (10m 3G subscribers and break even in sight) thanks to low-cost voice calls, heavily subsidized tariffs, and aggressive customer acquisition techniques. It was the right strategy to take off. Now, H3G has to consolidate its figures and break even in all its markets. That can only be made by increasing profit and ARPU/AMPU, and the best way to do that shortly is increasing data service usage. It therefore move recently its strategy towards promoting its multimedia services (music, mobile TV, ..) and launched an ad campaign. We will see the result in few months.