Mobile vendor strategies - 19/04/07

Samsung said it will be very selective in choosing new markets for its mobile phones and will not compete in the cheapest models.

Samsung and Nokia are partnering on mobile TV DVB-H interoperability, supporting OMA-BCAST standard and accelerate service deployment.

Motorola drops lawsuit against BSNL(India) it raised when it was disqualified in a $5bn contract bid.

Huawei plans to sell 2m CDMA hansets in China this year and increase its market share to 20%.

China produced some 89m mobile phones in first two months of 2007 (+35%).

Ericsson and NRK have trialed a customized mobile TV advertising platform that has proven its effectiveness with a positive consumer response.