Market researches 1 - 03/02/07

Publié le par Jean Arnal

A few set of market information released this week:

  • According to MDA, just below 16m unique Brit users (+15%) were accessing Internet for browsing and downloading with their mobile phones in 12/06.

  • Technology, however, looks too complex for 53% of Brits, according to PayPal. 77% of Brits are not confident with DVDs; 2/3 of Brits use only four features on their mobile phones (calls, text messages, alarm clock and camera ); generational differences are highlighted in the report with 93% of 16-24 regularly using a computer vs 42% of over 55, with 70% of 16-24 using a MP3 player vs 36% of 25-34 and 11% of over 45.

  • According to In-Stat, handheld GPS devices (PNDs and GPS-enabled smartphones) market will take off, driven by automotive navigation applications. The Chinese PND market could take off in 2008 as ASP declines to under $250, while the Chinese GPS-enabled smartphone market will not take off until ASP becomes lower than $400.

  • According to Ellacoya Networks, the HTTP traffic uses 39% of network bandwidth and for the first time overtook P2P traffic that now only accounts for 37%. The rise in HTTP traffic is attributable to the popularity of video sharing.

  • Mobile marketing is booming. AdMob CEO said “In our first six months, we only served about 30 million ads, and over the next six months we served 1 billion more.”

  • Strategy Analytics reports that the total number of IPTV households would grow over the next five years to more than 80m in 2011 (from 6m in 2006).

Publié dans Market corner

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