According to Juniper Research, the total MVNO subscriber number would reach 352m by 2012, from current 93m in 2006. Revenues would jump to $67bn by 2012, from current $15bn. What Juniper also anticipates is a change in the MVNO business model. The voice-only MVNO model is under threat, except if provided by a strong brand and strong retail presence. That will favored new competitors from outside the telecom industry that do not compete directly with mobile network operators. MVNOs and mobile network operators are condemned to find new ways for partnerships based on co-operation rather than competition.