VOD and IPTV to chalenge TV?

Publié le par Jean Arnal

A new study from CA Cheuvreux said that new ICTs are opportunities for traditional medias rather than threats. Of course, there will be a transfer between traditional TV and Internet (IPTV, VOD) in term of audience, but new ICT will give more flexibility to view programms when you want (on-demand). As well as podcasting was not the expected killer application for radio broadcasters, VOD and IPTV should not kill traditional TV. On the contrary, CA Cheuvreux assesses that it can be a huge opportunity for TV broadcasters to add new subscribers to pay-TV, and to became a media of catalog in addition to a media of live events.

Publié dans Top stories

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