Vodafone Italy will launch a new service enabling customers to receive all calls made to the fixed number of their choice on up to two mobile phone while they are at home. The calling party will pay the normal landline rates, the call will be answered free of charge for the person receiving it. Outside of the home, a SMS is sent to the mobile phone to alert of the call and activate an answering service. The looser in the story could be Telecom Italia. Why Italians would continue to pay TI' s line rental costs. For fixed broadband services perhaps?