The Millenial generation: the Future

Publié le par Jean Arnal

It is the new fashionable commercial target for operators and specially for MNOs. In two words, it is the segment of consumers born between 1980 and 2000, made of several hundreds million consumers, not yet with enough income, but they will be in some few years the main target of service providers and vendors. They are interesting as today they largely influence their parents' spending, and they already outnumber baby-boomers. A survey found that 75% of companies are already preparing a millennial strategy to be in place for the next three years, and 1/3 have already implemented such a strategy. In most cases, this strategy is based on customer interaction, viral marketing and peer recommendation, with an extensive use of online content. It you want to learn more, click on and you can get a full version of the study.

Publié dans Top stories

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