It is a success, however, but not with the size of what happened in the US. In the first day of sales, about 10,000 iPhones were sold in each country: the UK and Germany. It seems that the high price of the device (€400), as well as the cost of the subscription (€50 to €90 per month with a 24-mo package) have limited consumer hysteria. Many consumers could have also bought an iPhone cheaper in the US (currency advantage), then tried to unlock the phone to work in Europe. In the UK, it is rumored that 2/3 of buyers have already unlock their device to work with another mobile operator (than O2).
The real trend, however, will take place for Xmas time. Wait and see!